Beginner's guide to the media for scientists

Sign up for a Science Media Centre training session to hear from media-experienced scientists, journalists, science correspondents, and press officers about the realities of dealing with the media.

The next Science Media Centre 'Introduction to the News Media' session for scientists, engineers and clinicians takes place:

On:  Friday 21 February 2014

At:   12.30pm-5.00pm (with drinks afterwards)

In:   London School of Hygiene and Tropical Medicine (LSHTM), Keppel Street, London, WC1E 7HT

This event is specifically geared towards scientists with little or no media experience, particularly those whose subject areas are controversial and of interest to the media, and tend to receive a lot of coverage.

Register interest
If you would like to attend this free session please send your full name, job title, institution, institutional email address and phone number to

Places are limited and demand is likely to be high.

What is involved?
This event is for about 250 scientists and is divided into two sessions with a tea break, and includes a drinks reception at the end.  Lunch will not be provided.  The event is completely free of charge.

Attendees will be given a beginner’s guide to the media and hear from media-experienced scientists, news journalists, science correspondents and press officers about the realities of the news media.  Topics include:

  • how and why scientists and journalists should engage with each other
  • top tips for dealing with the media
  • how journalists find stories
  • the role of the press office
  • the role of the news editor

It isn’t:
Skills-based media training.  This session will not prepare delegates for a confrontation with Paxman or Humphrys but it will give a flavour of the media to help scientists understand its demands and make it easier for them to work with journalists.  It will also give them good reasons to forge closer ties with their press office.

The sessions are especially relevant for scientists working in areas that are controversial and receive a lot of media coverage.

What scientists who have previously attended say:

  • "I found it one of the most rewarding uses of an afternoon that I can remember.”
  • "I thought it was great and gave me at least five major take home points which I will use in the future.”
  • "I found the event very interesting and useful. I feel more comfortable with the idea of talking to journalists now.”
  • "Really enjoyed the meeting and found it very informative.”

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