Library wins Design Effectiveness Award

The Library has won a prestigious bronze award for its new visual identity and its application to printed material and website design.

Working with local design company WPA Pinfold, the Library redesigned the look-and-feel of its print and website information to project a bright, modern and engaging image, to better communicate with staff and students.  The colours and iconography mean it can create a consistent identity without paying for external design and production, saving money and staff time.

The Design Business Association held its Design Effectiveness Awards on Thursday 7 February at The Brewery, London. The national awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve. The judging panel consisted of senior marketers from brands such as Santander, TFL, John Lewis, Magner’s, Oxfam and British Airways. The entries went through two rounds of rigorous judging.

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