MA Advertising and Design student wins prestigious Advertising Association award

MA Advertising and Design graduate, Perry Tse, has won the prestigious Credos Master Thesis Award 2012.

Credos, an advertising think-thank, was established by the Advertising Association and its mission is to ‘understand advertising: its role, how it works, how it is perceived and its value to UK society and the economy’.

The aim of the annual Credos Master Thesis Award is to recognise and reward postgraduate UK students carrying out new research that furthers Credos’ aims.

Perry's thesis relates to experiential advertising design and identifies possible factors that construct a ‘pleasurable experience’ from the consumer’s perspective, so that promotional messages can be communicated engagingly and memorably.

As well as his Credos award, another creative assignment conducted by Perry and fellow student Konstantinos Sofronis, has been nominated in the 2012 Chip Shop Advertising Awards.

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