Do you have a son or daughter in Year 13?

Significant change in the undergraduate recruitment market is challenging us to have the very best understanding of how prospective students are making decisions about their university choices.


To improve our understanding of the undergraduate application experience a staff panel will be set up to explore this process through a series of group discussions and diary techniques. We would like to try and interact with members of staff who have children that are currently going through the process of applying to University. Some anecdotal evidence has been obtained in the past; however, a more formal approach will be adopted for this current recruitment cycle.

The Market Research & Insight Team is looking for members of staff who have a son or daughter in Year 13 and going through the process of applying to university for 2013 (or deferring to 2014). If this applies to you we very much hope that you are interested in taking part.

Participation in the panel would involve a total of four group discussions between January and May 2013, all taking part in the early evening on campus (either Staff Centre or University House) and taking no longer than 90 minutes. Sandwiches and refreshments will be served at each session. It would be extremely helpful if your son or daughter participates in the project, through attendance at the group discussions and/or through keeping a simple home diary logging interactions with universities as well as participation in ad-hoc online discussions via Facebook. As a thank you for their participation your son or daughter would receive a £10 Amazon voucher per group session attended and another £10 for completion of the diary and online discussion.

If you are eligible and interested in taking part please go to before 17 December, register your interest and complete a short screening questionnaire. You will then be contacted to confirm arrangements.

We very much hope that you will be able to help with this important project! If you require further information or have any questions, please contact Anja Simpson (telephone 0113 343 4450).

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