21 May 2012

Turning Ideas into Profit

Places are available on a new workshop - Turning Ideas into Profit – for postgraduate research students and research staff with a possible business idea.

The course is suitable for those people who would like to learn more about the decisions involved in setting up and running a new business.

Date: Tuesday 12 June 2012

Time: 09.00-12.30

Description: This course uses the award winning business simulation package, SimVenture, to give you the opportunity to test your skills in running a business start-up. You will have the chance to look at issues such as: market research and strategy; approaches to marketing (getting the 'mix' right) and selling your idea; differences between costing and pricing; and business owner capabilities and need for ongoing professional development amongst others.

This is an interactive workshop which will give participants access to the business simulation software and use both guided activities and free exploration of the package to run a virtual enterprise. It is expected that participants identify a possible 'business idea' in advance of the event, and decisions made during the simulation will be used to consider what this mean in relation to their real business idea. Your business idea could be very related to your current research or completely unrelated and we will quickly compare University spin-out processes with standard business start-up processes.

At the end of the workshop you will get the chance to reflect on the decisions you have made in the simulation and to inform the development of an action plan for your own idea.

Booking: The workshop is free of charge to University staff and postgraduate research students.  Please book via the website or by contacting Joanne Sutherland in SDDU (email:j.sutherland@adm.leeds.ac.uk; tel 34167).

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