Clean and Cool Mission 2010: Xeros showcased in the USA

Some of the UK’s most successful and promising clean technology businesses have taken part in a mission to Silicon Valley to showcase their technologies and businesses.

Clean and Cool Mission 2010, gave the entrepreneurs behind some of UK's most innovative and growing clean technology companies, the opportunity to engage with the US's top technology businesses and see how they are approaching the emerging market opportunities that the race to address climate change presents. The mission, which took place between 20th and 26th February, was designed to ensure that the 20 companies taking part benefitted from the collective impact of a well run trade mission.

The businesses, already highly successful in the UK, met the media, peers from around the world, investors and potential partners; and also engaged with experts on the financial and public policy agendas relevant to clean technology businesses operating in the US.

Organised by Technology Strategy Board, UK Trade and Investment, Polecat, Volans and Enterprise UK and supported by Orrick, BP Alternative Energy and Cleantech Group, the mission is designed to make it easier for some of the most innovative and enterprising entrepreneurs in the UK's Clean Technology sector to take their businesses into the global marketplace.

Iain Gray, Chief Executive of the Technology Strategy Board said:
"The real story here is about these very successful UK business people who have embarked on innovative ventures in a new but growing sector. They are pioneers and we are working with them because we want to see them find their place in what looks set to become a successful international market."

Bill Westwater, Chief Executive Officer of Xeros Ltd, the University of Leeds spin-out company behind the 'waterless' washing machine, was selected to participate in the mission:

"Quite apart from the networking opportunities, the trip has given new energy and a sharper sense of focus to our business plan. Spending a week with the US founders of thriving cleantech businesses gave me a clear vision of how Xeros will succeed in the US market. Indeed, how acutely relevant the Xeros technology is for US end users, regulators and VC's alike. The task now is to simply execute faster and harder as never before."

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